Privacy Policy

At Virtue, we are committed to protecting your personal data and ensuring that your privacy is respected. This Privacy Policy explains how we collect, use, and protect your information when you visit our website and make purchases through our online store. By using our website, you consent to the practices described in this Privacy Policy.

1. Who We Are

Virtue is a registered business based in Portugal. We operate the website [www.virtue.com] (the "Site") and offer products and services through our online store. Our commitment to privacy and data protection is essential, and we are dedicated to safeguarding the personal information that you share with us.

2. Personal Data We Collect

We collect personal data from you when you interact with our website, including:

Account Information: Name, email address, phone number, and password when you create an account.
Order Information: Details of products purchased, billing address, shipping address, and payment information.
Communication Data: Any messages or inquiries you send us through our contact forms, email, or customer support.
Browsing Data: Information about how you use our website, such as your IP address, browser type, pages visited, and referral websites, using cookies and similar technologies (for more details, see our Cookie Policy below).

3. How We Use Your Personal Data

We use the data we collect for the following purposes:

Order Fulfillment: To process and complete your orders, including payment processing and shipping.
Customer Service: To respond to inquiries, provide support, and resolve any issues related to your orders or account.
Marketing and Communication: To send you updates, promotions, and offers that you have agreed to receive. You can opt-out of marketing communications at any time.
Website Improvement: To analyze and improve the functionality and user experience of our website.
Legal Obligations: To comply with legal obligations, such as tax and accounting requirements.

4. Legal Basis for Data Processing

We process your personal data based on the following legal grounds:

Contractual Necessity: To fulfill our contract with you for the purchase of products and services.
Consent: When you opt-in to receive marketing communications or when you provide consent for specific data processing activities.
Legitimate Interests: For website improvements, fraud prevention, and other legitimate business interests.
Legal Obligation: To comply with applicable laws and regulations.

5. Sharing Your Personal Data

We do not sell, rent, or trade your personal information. However, we may share your data with third parties for the following purposes:

Service Providers: Third-party companies that assist us with processing orders, payment, shipping, and customer support.
Marketing Partners: Trusted partners who assist us with marketing activities, but only if you have opted-in to receive marketing communications.
Legal Compliance: We may disclose your data to authorities or regulatory bodies if required by law.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected or as required by law. For example, we retain order-related information for tax and accounting purposes for a minimum of 10 years.

7. Your Rights

Under the GDPR and Portuguese data protection laws, you have the following rights regarding your personal data:

Right to Access: You have the right to request a copy of the personal data we hold about you.
Right to Rectification: You can correct any inaccurate or incomplete information.
Right to Erasure: You can request the deletion of your personal data, subject to certain legal exceptions.
Right to Restrict Processing: You can ask us to limit how we use your data under specific circumstances.
Right to Data Portability: You can request your personal data in a commonly used, machine-readable format.
Right to Object: You can object to the processing of your personal data, including for direct marketing purposes.
Right to Withdraw Consent: If you have given consent for specific processing, you can withdraw it at any time.

To exercise your rights, please contact us at virtue.lisbon@gmail.com.

8. Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. This includes using Secure Sockets Layer (SSL) encryption for sensitive transactions on our website and ensuring that our third-party partners follow appropriate security standards.

9. International Transfers

Virtue operates within the European Union (EU), and we ensure that your personal data is stored and processed in compliance with EU data protection laws. If we transfer your data outside the EU, we will take appropriate steps to ensure that your data is protected under the terms of the GDPR.

10. Cookies

We use cookies and similar technologies to enhance your experience on our website. For more information on how we use cookies, please refer to our Cookie Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page, and the updated policy will take effect as soon as it is published.